Talisa is a UX and story strategist.
She helps teams create narrative-driven experiences that are informed by research and thoughtful iteration. Over the past seven years she's worked with over a dozen companies on both the product and marketing side, developing a toolkit that spans UX, user research, content strategy, and brand story.
A former reporter and copywriter, Talisa has always focused on storytelling. She’s a proponent of interdisciplinary approaches, learning before building, and advocating for people who aren't in the room.
Talisa is currently writing a television pilot about a Chinese family navigating apartheid-era South Africa. Her script, The Double Luck Swazi Hotel, was a semi-finalist for the 2017 Made in New York Writer's Room Fellowship and made it to the second round of the 2017 Sundance Episodic Story Lab.
Talisa is a co-founder of Her Girl Friday, a group that puts on events for (and featuring!) female-identified journalists. She studied The Politics of Language at NYU's Gallatin School of Individualized Study. Johannesburg-born and California-raised, she's usually based in Brooklyn.